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| No more Disney classics for sale... |
| 12.07.03 (6:56 am) |
What kind of present do you buy for a two-year old? Her parents advised me that she would really appreciate a copy of the Disney movie Cinderella, the cartoon that is. I was all happy, thinking that this was probably the easiest present I had to go shop for in a long time. Don’t you just love people who actually know what they want?
Well, I was in for an unpleasant surprise. The huge Toys-Are-Us store along Old Georgetown Road did not sell any copies of the desired cartoon. Of course I went there last minute because I thought the task on hand was an easy and most of all short one, and I did not expect the lack of such a classic in a store that screams that ‘there’s never a better time to be a Toys-R-Us kid’. So I ended up buying another movie and she did like the bunch of animated bugs in that one… pfew!
Then this morning, just out of sheer interest, I checked a few websites so see if I could have ordered Cinderella on-line. No luck at Borders, Barnes and Noble and to my utter amazement not at the Disney store… A search for Cinderella on disney.store.go.com gave me about fifteen pages worth of Cinderella lunchboxes, stickers, puzzles etc., but not a simple video or DVD… The choices in the ‘Movies, Games & More’ category were the following:
[image]anouk_1315984985.jpg[/image] [image]anouk_876455255.jpg[/image] [image]anouk_834614073.jpg[/image]
I am asking you, what happened to the days that Disney stuck its classics down your throat whether you wanted it or not? (Or did those days just exist in the Netherlands…?)
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posted by: newbie
post date: 12.08.03 (5:11 am)
Anouk, de Disney politiek t.a.v. de beschikbaarheid van hun films is er één uit het marketing boekje. Men noemt het demarketing (in goed nederlands ;-)) en is bedoeld om een zekere exclusiviteit t.a.v het product te behouden. Op die manier kunnen ze elke 5 tot 12 jaar hun klassiekers opnieuw met succes lanceren.
In mijn nog te lanceren log zal ik vaker Mr wiseguy uit hangen op mijn vakgebiedje.
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